As a followup to yesterday’s post with some initial download numbers for Currency, I thought I could share some more numbers that people may find interesting.
Above is a chart of all of the downloads of the application by region for the month of November (the 10.2% section represents the 32 countries/regions that separately are each less than 1% of users). Obviously the largest number of installs (about 1/3) come from the United States, but it should also be noted that some international users have US iTunes Store accounts instead of accounts in their own region (either because accounts in their region is not available, or more likely, so they can purchase US content not available in their local stores).
To get a better understanding of the locations of my users, I can look at my statistics from Pinch Media. Pinch reports that only 25.3% of my users reside in the US, and 10.2%, 8.3%, and 7.2% reside in the UK, Japan, and Australia, respectively. Apple reports 32.3% (US), 7.5% (UK), 8.8% (Japan), and 8.0% (Australia). There is a considerable difference between the numbers for US users, and a smaller, but still noticeable difference for countries with fewer users.
Another statistic (courtesy of the stats provided by Pinch) is that 83% of my users (so far in the month of December) are using an iPhone, while only 17% use an iPod touch (and 75.7% of iPod touch users are using OS 2.2, while 24.3% use either OS 2.1 or OS 2.0 — my guess is that it is either for jailbreak reasons or they do not know that there is an OS update, probably because they do not receive the text message from AT&T that iPhone users do). I find this number a little bit surprising, as I would have thought Apple would have sold more iPod touches than these numbers imply (it’s possible that my application does not provide a good enough random sample, and if anyone else with a popular application has more data to contribute, please let me know).
Something that was just pointed out to me while I was writing this article is that iPod touch users are probably less inclined to have a currency converter application and much more likely to have games (since the iPod touch is more or less solely an entertainment device, and the iPhone is an entertainment device, but is also a communicator and potential business device as well). It would be great if a game developer with access to device statistics would be willing to share their numbers.
I have some more ideas for posts that I can make in the future (in addition to the ideas that I posted yesterday). Be sure to check back (or better subscribe to the RSS feed and follow me @jeffrey903 on twitter).